In the extratextural discourse that may have developed the confections of genre, Motion Picture Weekly published press sheets for Bluebird's "sensational melodrama""The Craving" with "Suggestions for Putting This Picture Over", their having announced that in some shots of its "remarkable photography" there were "as many as four distinct exposures" that would "make audiences gasp." The film's "Distinctive Feature" was "mysterious illusions of weird beauty."
Silent Film
Silent Film